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Research papers

Interactive measurement of sales response

This paper reviews the effect of enhancing the value of a pharmaceutical panel by offering the monthly data as both printed reports and through an on-line database service. The panel, JIGSAW, has been running for some 24 months in the UK, based upon...

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Authors: Roger Western, Mark Katz
June 15, 1987
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Citation

Western and Katz (1987a, June 15). Interactive measurement of sales response. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/interactive-measurement-of-sales-response


Research papers

Doctors and prescribing

This paper suggests that pricing decision-making should encompass the attitudes and prescribing motivations of doctors - not merely towards our projected marketing platform in the context of directly competitive pricing but also in the macro sense...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry
Author: Roger Western
June 15, 1987
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Citation

Western, R. (1987a, June 15). Doctors and prescribing. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/doctors-and-prescribing


Research papers

Competitor analysis in defence of a brand leader

In the U.K. retail antibacterial market, Amoxil is brand leader. However, share varies considerably in market sub-segments as does the source of competition. The Market Research Department is a prime contributor to competitor analysis, all the more...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Author: Roger Western
February 27, 1985
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Citation

Western, R. (1985a, February 27). Competitor analysis in defence of a brand leader. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/competitor-analysis-in-defence-of-a-brand-leader